the single most distinctive visual element of any watch is its face

But until now, ONE WATCH meant only One Watchface

So, whenever any of us has wanted to express a different mood, personality, and aspiration, it's meant having to buy many, many watches...
and still come up short...
because even with all the watches there are in the world, the economics of watchmaking has limited which "facial expressions" would appear on watchfaces.

Then we asked the question that changed everything:

What if there was a special watch where we could physically change watchfaces, whenever we felt
like it...quickly, easily, and inexpensively?

And that’s how the patented V-ZA-V watch got it’s start.